Trust is hot right now. Rachel Botsman, a leading thinker in the field, defines trust as “a confident relationship with the unknown”. As she describes, for a long time trust flowed upwards, to CEO’s and experts and established companies. But today, trust flows sideways, distributed between friends and peers and other informal networks.
The success of your business, then, depends on the level of digital trust consumers have in your digital enterprise. You cannot assume that if you had that trust “flowing down” in the past, that you’ll have it in the “sideways” future. In today’s marketplace, composed of billions of connected devices and users, digital trust is the primary currency of the digital enterprise.
Read the entire article here: https://www.ca.com/en/blog-highlight/digital-trust-the-currency-of-the-digital-enterprise.html